Matthew Yuda

My approach to wordsmithing is clear-cut: gather the essential details and weave them into a seamless narrative. With precision and a touch of flair, let's make words work for you (and search engines)!


    <
    >
← Back to portfolio

Crypto & NFT Marketing Strategies in 2022

Published on

Crypto & NFT Marketing Strategies in 2022

In 2020, crypto and blockchain companies were still trying to figure out how to handle their marketing strategies. Today, the landscape has changed dramatically.

This in-depth guide is here to help you navigate the competitive marketing landscape and build a strategy that will help you succeed.

You'll find out how to:

  • build your brand;
  • attract investment;
  • get the word out about your blockchain projects,
  • and build long-lasting relationships within your community.

What's changed in crypto and NFT 2022?

Crypto marketing 2022 is even more competitive

The idea that the crypto industry needs a new marketing approach is not a singular thought. It's a combination of various factors, like:

  1. High market volatility
  2. Recent crashes (like the infamous Crypto Winter 2022)
  3. Buzz around new trends (e.g., DeFi, network interoperability, Metaverse)

Gone are the days crypto forums like BitcoinTalk reigned supreme. Crypto marketing 2022 is all about going above and beyond to have the edge: from networking all the way to SEO.

NFT marketing 2022 is all about creating value

Today, it's not enough for enthusiasts to mint an image from Opensea and sell it. They need to know how to market its value.

A sound NFT PR strategy 2022 involves the following elements:

  1. Building a community around your NFT project
  2. Collaborating with other creators, thought leaders, and PR experts
  3. Establishing the rarity of your NFT projects

Crypto & NFT marketing can be daunting to start. We can help you create your story, build a community, and track growth — book a call today!

Top Crypto & NFT Marketing Strategies for 2022

1. Develop your message

The first step in crypto marketing 2022 is to develop your message. You need to know what you want and how you will say it.

You also need to consider the following in your strategy:

  • What do you want to achieve with your marketing goals?
  • What are your target audiences, and how will you reach them?
  • Do you want to attract investors, developers, or the general public?
  • How can your message help achieve this goal?

2. Leverage newsworthy stories and events

Crypto & NFT marketing 2022 leverages newsworthy stories and events. Your goal should be to create the most impactful, shareable content possible by capitalizing on all opportunities.

Consider these tips when looking for newsworthy stories:

  • Use trending topics related to your industry or product as inspiration for your content and campaigns
  • Stay up-to-date with news from within the crypto community
  • Research real-world issues and how blockchain technology can solve them

3. Reach Out To Influencers and KOLs

Building relationships with influencers and KOLs (Key Opinion Leaders) in your industry is essential. These people can be powerful assets for your brand, especially regarding marketing efforts.

You can reach out to them via social media or email, but make sure you create a strong message before reaching out.

Here are a few influencer marketing strategies you can deploy:

  • Create a Twitter space where influencers and KOLs can share their thoughts about blockchain technology and its impact on society.
  • Leverage IG stories, TikTok videos, and other short-form content to promote your crypto & NFT projects

4. Build communities around your projects

Crypto & NFT projects in 2022 are all about community. A strong community can provide feedback and support while also creating a sense of belonging among members.

Use the following platforms to engage with your target audience:

  • Discord – The go-to social platform for all things NFT and crypto.
  • Reddit – There are multiple subreddits dedicated to NFTs and crypto, where you can engage with users in real time through AMAs or live streams.
  • Twitter – The platform is an excellent way to engage with your audience, as well as other influencers in the industry.

5. Drive traffic through SEO

Search engine optimization is crucial to any content marketing goal. It's a cornerstone for every project – crypto and NFT included – if you want to increase organic traffic to your content.

Two great things about SEO are that it's cost-effective and long-term.

You can start with basic SEO and gradually improve your rankings over time. This is especially true if you're an early-stage project with little budget to spend on crypto marketing.

Conclusion

Marketing is an integral part of building your crypto & NFT 2022 brand. It isn't easy to do on your own. But with some planning and network help, you can create a marketing strategy that serves your goals.

A marketing expert can help you create a strategy, engage with your community and help you grow organically If you're interested in working with a crypto marketing firm, please feel free to reach out!