The Evolution of Crypto Community Management
Evolution of Community Management in Crypto
Ask any crypto organization, and they will agree that community is crucial to the success of any ICO.
A thriving crypto community signals a token's health in more than one way. Crypto community management is an art that takes skill to master.
Community management has developed over time. The platforms available nowadays range from Discord to Bitcointalk. Moderators can interact with communities in novel and fascinating ways.
We’ll look at the history of crypto community management and what it means for the industry's future.
Crypto community management began in chat rooms
As the name suggests, crypto communities saw their start in chat rooms.
Small groups of developers and investors managed these platforms on their own. Everything ran on a shared passion for blockchain technology.
Since communities were small, there was little need for moderation. Members relied on trust to build meaningful connections.
Unfortunately for these early adopters, scams were common in these spaces.
BitcoinTalk was the first large forum for cryptocurrency users. Made by the legendary Satoshi Nakamoto. It became the place to share interesting articles or news or promote new ICOs.
People who want to promote their own projects still use the platform. But its popularity has gone down since its peak in late 2017.
As cryptocurrency began to boom, so did its communities
As blockchain technology began to grow, so did crypto communities. At first, it was a small community of enthusiasts who had a few conversations on social media.
Soon enough, crypto began doubling in value and popularity. People started using online platforms more to connect with shared interests.
More people now appreciate the importance of community management. Blockchain companies must invest in moderators skilled in these platforms:
Facebook and Twitter
Social media platforms made it possible for fans to interact and become friends. A simple tweet or comment can start an interesting discussion.
Reddit became the place where anyone can talk about all things crypto. As of 2022, the subreddit r/CryptoCurrency has over 5.3 million members.
Subreddits like r/CrytpoMoonShots offer a space where enthusiasts can discuss the ICOs, NFTs, and more. Users stay updated with the trends and news in the crypto market.
Telegram
Many crypto communities then turned to Telegram as their central communication platform. Here are a few reasons why:
- Cross-platform availability
- Groups can host up to 10,000 members
- Pinned messages allow moderators to highlight announcements and news
- Built-in moderation tools
Telegram is now the de-facto messaging app for blockchain companies and their followers. Some even call it the "king of community management."
More enthusiasts mean greater demand and need for content
As cryptocurrency rose in popularity, community managers turned to content. Good content educated and attracted new members.
The following content platforms increased in popularity:
Medium
An online publishing platform. Thought leaders post informative articles on crypto or blockchain technology on Medium.
Youtube
You will find many people creating videos explaining blockchain technology and its implications. Companies use short-form videos to make announcements on prizes, giveaways, and more.
Podcasts
Thought leaders host podcast shows to further extend their reach. They even invite crypto influencers to talk about blockchain topics.
An employment-oriented platform. Today, crypto companies flock to LinkedIn to inspire (or hire) professional crypto enthusiasts.
Cryptocurrency community management continues to diversify
Discord
Discord allowed companies to combine gamification with moderation. Its many features make it a great choice for startups:
- Fast, real-time communication
- Sleek, customizable user interface
- Ability to assign community roles
- Built-in tracking tools
- Useful bots
Steemit
A blockchain-focused blogging site. Users receive crypto rewards for posting, commenting, and upvoting.
Social Media Networks
Thanks to easing government regulations, members are returning to social media. More companies are pushing their engagement on Facebook and Twitter.
What's next? NFTs, GameFi, and more...
Crypto communities cater to people with all sorts of interests. Community moderators must now find ways to spark everyone’s curiosity.
The surge of interest in NFTs shows that artists and personalities want to be part of the space. One can only expect community management to become even more diversified.
It won't be long until we see blockchain in mainstream media.
Members show more interest in projects that are non-financial in nature. They want to enjoy crypto and blockchain technology for aesthetic and personal enjoyment.
Today, it is not enough for companies to run communities. These communities must be interactive and engaging enough to attract investors.
Conclusion
The crypto community has changed since the creation of Bitcoin in 2009. Investors and enthusiasts communicate in new ways today. Only time can tell what comes next!
The crypto community has evolved rapidly. To keep up to date with its pace and understand it comprehensively requires time and knowledge. Working with an agency can help you save time. Contact us today!
